High friction and buyer price manipulation in C2C marketplaces

South Africa
3 days ago
E-Commerce

Problem description

Sellers on consumer-to-consumer marketplaces face significant friction due to rampant price manipulation, ghosting on accepted offers, and unrealistic discount demands. The extensive manual labor required to list items (cleaning, styling, photographing) is entirely uncompensated, and high shipping costs further deter serious buyers. There is a critical lack of alternative, seller-friendly C2C platforms in the region.

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