Enterprise retailers usually use one payment processor for their website and a completely different provider for their physical store terminals. This data fragmentation makes it impossible to recognize a loyal customer who buys online but returns an item in-store, ruining the omnichannel customer experience and complicating accounting.
Developers and businesses waste thousands of engineering hours trying to build secure payment gateways from scratch. Handling global transactions means navigating a nightmare of localized compliance laws, currency conversions, and fraud detection. Without a unified API, expanding an e-commerce business internationally is technically prohibitive for small teams.
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