As engineering teams scale, tracking who is working on what becomes chaotic. Without a centralized methodology, sprint planning devolves into messy email threads and disconnected spreadsheets. This lack of visibility causes missed deadlines, duplicated efforts, and total misalignment between product managers and developers.
When a user reports a critical app failure, the support ticket rarely reaches the engineering team with the right technical context. Bugs fall through the cracks because QA testers, customer support, and developers operate in completely different, disconnected software environments.
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