Sony Alpha System

Sony•

Japan

Consumer ElectronicsMediaHardware

About

A cutting-edge ecosystem of mirrorless cameras and lenses delivering uncompromised full-frame image quality and auto-focus speed in a radically compact, portable form factor.

Problems solved

Compromise between camera portability and full-frame image quality

For decades, professional photographers and filmmakers had to choose between massive, heavy DSLR cameras with high-quality full-frame sensors, or highly portable point-and-shoots that produced grainy, inferior images. Traveling professionals suffered severe physical fatigue carrying bulky gear just to ensure image quality.

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PhotographyHardwareConsumer Electronics

Slow auto-focus systems hindering high-speed action photography

Capturing split-second moments in sports, wildlife, or wedding photography is incredibly difficult with traditional mechanical mirrors. Cameras frequently miss the focus point during high-speed movement, resulting in blurry, unusable images and catastrophic lost opportunities for professional media creators.

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MediaEngineeringOptics

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